|Sr.||Title of Research Paper/Article||Author||e-Certificate||Download|
|1||An Empirical Study on Current trends of Clinical Significance Approach to Heart Diseases DisorderAbstract – Heart disease is the leading cause of deaths worldwide, though since the 1970s, heart mortality rates have declined in many high income countries. Heart disease is a broad term that includes all types of diseases affecting different components of the heart. Heart means ‘cardio.’ Therefore, all heart diseases belong to the category of cardiovascular diseases. In the world, India has one of the highest numbers of case related to heart diseases. According to the California-based CADI (Coronary Artery Disease among Asian Indians) Research Foundation, India will have 62 million heart patients by 2015. Many studies have examined the individual effects of smoking, physical inactivity, poor diet, and drinking alcohol, and have established that they are independently associated with poorer health. This study was conducted in Gujarat state to see the current trends of clinical significance approach to heart disease disorder.||Dr. G.C.Bhimani et al.|
|2||Corporate Governance at its Core: A comparative Study of India & South KoreaAbstract – The 20th century saw massive growth in management thought, management theories, management gurus, and management teaching but importance was not shown for Corporate Governance. Now in the 21st century it is the time of Corporate Governance which is predominant in the modern era of business. Various corporate scandals which not only fatal to the particular company but also create danger to the whole economy have also infused the much needed term corporate governance in the rule books of business. Various economies follow their own different regimes of corporate governance according to their culture, environment etc. Asia is a very diverse region in terms of levels of economic development, institutional regimes and business environment. We also aim to analyze such variations between the two countries viz India & the other being South Korea. So this paper presents a picture of Comparative analysis of Corporate Governance framework, practices, rules and regulations of the two powerful economies, India and South Korea.||Harish Kumar|
|3||Rural MarketingAbstract – This paper is a conceptual study. It starts with an introduction of rural marketing and go on stating the opportunities and challenges that a marketer have in rural areas. This study also describes rural marketing mix and all the explanation is given with the support of secondary data collected from various reliable resources. Nokia case study will provide a deeper insight to the reader about all theoretical concepts.||Prof. Ashish Malik|
|4||Advertising Campaign: A Practical StudyAbstract – This paper is basically about the advertising campaign run by various popular companies over a period of time and how these campaigns are made effective so as to grab consumer attention to the maximum extent possible. This paper is a very interesting piece of study as it includes popular brands and thoroughly analyzes their effectiveness through pictures and all possible data available.||Prof. Vandana Munjal et al.|
|5||Marketing a Product- Face washAbstract – Gloria Face Wash was built on the philosophy of offering superior functional & Ayurvedic benefits at lower price points as compared to other available products in the market. The user and usage imagery associated with Gloria Face Wash point to softness, nourishment, protection, antiseptic and moisturisation benefits, the positive demeanour and outlook it gives are all aspired by the urban youth. To be the leader In the Face Wash market by delivering higher value to the customers by being consumer-centric. To be the clear market leader in the Face Wash category by the end of 2015.||Himani Dahiya et al.|
|6||Analytical Study of Working Capital of Selected Cement IndustriesAbstract – In finance, capital structure refers to the way a corporation finances its assets through some combination of equity, debt, or hybrid securities. A firm’s capital structure is then the composition or ‘structure’ of its liabilities. In reality, capital structure may be highly complex and include dozens of sources. Defined as the difference between current assets and current liabilities. There are some variations in how working capital is calculated. Variations include the treatment of short-term debt. In addition, current assets may or may not include cash and cash equivalents, depending on the company. Current assets minus current liabilities. Working capital measures how much in liquid assets a company has available to build its business. The number can be positive or negative, depending on how much debt the company is carrying. In general, companies that have a lot of working capital will be more successful since they can expand and improve their operations. Companies with negative working capital may lack the funds necessary for growth. Also called net current assets or current capital. A measure of both a company’s efficiency and its short-term financial health. The working capital ratio is calculated as: Working capital = Current assets – Current liabilities Positive working capital means that the company is able to pay off its short-term liabilities. Negative working capital means that a company currently is unable to meet its short-term liabilities with its current assets (cash, accounts receivable and inventory). The amount of money a company has on hand, or will have, in a given year. Working capital is calculated by subtracting current liabilities from current assets. That is, one takes the value of all debts and obligations for the current year and subtracts that from the value of all cash and assets that might reasonably be converted into cash in the current year.||Dilip U. Dodiya|
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